How to Start a Custom Phone Case Business in 7 Steps


It’s never been more time to start your own phone case business.

The US market for accessories for mobile phones (such as cases and screen protectors), is growing rapidly. It will reach a value of $75.62 Billion by 2026. You can create a highly profitable company by finding your market share.

Smartphones are taking over the world. Smartphones are everywhere we go. Even to the bathroom. Consumers need to be able to protect their investments as they become more valuable.

A phone case offers both security and freedom for customers to show off their individuality. These products can also be a great way to make a profit for business owners. You can sell phone cases online and offline, personalize them with print on demand services, or even dropship cases for a fraction of the cost.

Let’s take a look at the steps required to start a case business.

What do you need to start a phone case business?

A plan of action is the most important thing for any business owner when they start a phone case company. There are many types of cases available for different phones. Before you begin designing, make sure you are aware of your options. You can print on your cases or personalize them with these options:

Gel cases: These slim gel cases can be customized with a variety of designs. Additional grip sections make it easier to hold your phone. Gel cases are versatile and affordable, making them ideal for many designs.

Bumper case: These cases provide extra protection to your phone’s edges and sides. You can get a complete gel section to cover the back of your phone or wrap the phone around certain areas to protect it from damage.

Wallet cases: Designed for sophisticated customers who want to protect both their screen and phone simultaneously, wallet covers cover all parts of the phone and protect against scratches. Many are available in leather-style materials that can be customized.

Hard cases: These hard cases attach to the phone and protect it from damage. These cases are great for protecting your phone and can last longer than other options like gel or rubber. You can even customize hard cases.

Special cases: These cases can have special features such as extra shock protection, built in charging systems and hand-carved wood designs. These cases can be quite attractive to customers, even though they may cost more.

Also, think about the phones you are designing for. There are many phone models available today. It may not be possible for you to make cases that fit all models of phones. You should start with the most popular phones for your target audience.

Keywords Everywhere, a tool that tracks the search volume of specific types of phones, can help you determine where to start.

7 Steps to Start a Phone Case Business

Now that you have a clear idea of the types of cases you will be creating and the phone types you are targeting, you can start planning your route to launch. Although starting your own business may seem daunting initially, it’s much easier than you might think. This is what you need in order to start a business selling phone cases:

1. Find a gap in the Market

Finding a gap in the market and creating a strategy to fill it is what creates the best business. There are many phone case companies. You can build a unique and competitive brand by choosing a niche.

A niche is a smaller market, which means you have less competition when it comes down to making your company stand apart. You can also focus on niches like eco-friendly customers to help you direct your business processes. This will allow you to determine which materials and suppliers you can use.

Google will rank you higher if you focus on one niche. This is because you can target the terms that are most relevant to your audience. How do you find a gap in your market?

Start with:

Google Trends: Google Trends is a tool that helps you identify the most popular products in your industry. This includes “wooden” and “personalized” phone covers. This tool can also be used to identify which phones are most popular with your customers.

Analyzing competitors: This will allow you to see who is being targeted and what groups need more options. You might find that your competitors do not offer phone cases for professionals, teachers, and moms.

Talk to your customers. Try talking to people from your target audience. You might be able to collect valuable information by running surveys in forums or on social media groups.

You can find influencers on social media. See which cases are getting the most attention. Instagram is a great place for you to see some of the most beautiful phone cases available today.

2. Create Some Phone Cases

Now it’s time for you to design some phone cases. This is where the fun begins. You can experiment with various designs. You can either create your own mockups using Photoshop, or use the mockup generators provided by print on demand (POD). These will allow you to see how your design would look on different types of phones.

Before you print, double-check all options. Some companies may limit the printing process or cover only a portion of the case. Your phone case can be designed by:

Use customer-generated designs. Have a large social media following? Your audience can upload photos and designs to you for printing onto a personal phone case.

Freelancers are available to create your phone cases. These professionals are often very affordable and can create cases for many customers.

Reaching out to a Designer: Search Dribbble and creative forums for designers. Look for people who are willing to work with your on a longer-term basis. You can even hire designers to work on contracts, or ask them for complete collections.

dribbble phone case designer

Before you launch your brand of phone cases, it is important to offer a wide range of options to your customers. Do not start a business with only one or two cases. Smartphone owners value variety.

3. Create Your Brand

Your brand is your business’s identity. This can be communicated through unique logos, color choices, a well-designed website and packaging strategy. Your brand helps you stand out from your competition and makes your company more memorable. You should have:

  • Unique logos will set you apart from your competitors
  • Attractive visuals such as brand photography, animations and videos.
  • To convey your company’s personality and identity, a color palette is necessary. Before you create a palette, make sure to understand the psychology behind colors.
  • Copywriting and content to show your unique voice.
  • Customers will remember your brand’s mission statement and brand name
  • To help customers identify you, a mission or set brand values

To see what kind of branding your competitors have been trying to create, it’s a good idea to do some research. Take notes about what you like and don’t like about similar brands, and then use the online resources to create your brand. Shopify has its logo and video maker.

4. Choose a Sourcing Strategy

It’s now time to locate a source of inventory for your business. You have a few options, including:

Work with a manufacturer

With platforms such as Handshake, it’s simple to find a wholesale manufacturer at a reasonable price. You can search for various types of cases for different phones on this site. This will allow you to save money by buying in bulk.

Using print on demand

If you’re looking to add your own designs and have them sent directly to customers, print on demand companies can help. Print on demand allows you to choose a supplier that will add your design to the phone cases you select. The companies then create them for you.


Dropshipping is a great way to source phone cases quickly and cheaply for your business. Dropshipping allows you to choose the manufacturer that makes the product you need and then they ship your phone cases directly to your customers. Dropshipping tools such as DSers allow you to select from a variety of phone accessories and save you the hassle of managing your stock.

Are you confused between these two options? Find out how dropshipping compares with print on demand to choose the best sourcing strategy.

5. Pricing Your Cases

The most difficult part of starting a phone case business is choosing the right price for your product. Customers will leave your company if your price is too high. A very low price could indicate that you are using inferior materials.

Your pricing should reflect the quality of your designs, while remaining affordable for your target audience. To get an idea of the prices offered by your competition, look at their pricing. Next, consider the factors that could affect your pricing such as the time it takes to produce the items you want and the resources required to do so.

After you have recouped the cost of manufacturing the product, you will need to decide how much profit you want. These pricing strategies can be used to guide you.

6. Build Your Online Store

Building your online store is the most exciting thing you can do for your new business. Although there are many great ways to sell online, it’s best to start with Shopify, a well-known store builder that is easy to use.

When you are working on your website, ensure that you include all things that will impact the perception of your company. Create memorable landing pages, upload stunning product images and write engaging product descriptions. You should also consider:

  • To build trust in your site, visit our About and Contact Us pages
  • You can check out pages that offer multiple payment options
  • Information regarding legal matters, such as privacy policies and terms & conditions
  • Content marketing via a blog or news page
  • Slide-ins and pop-ups are great for sharing offers with customers

Shopify offers a variety of great features that will allow you to jump right into the site creation process. There are many beautiful themes available for ecommerce, so your site will look amazing.

Shopify themes: Phone cases

7. Promote Your Phone Case Brand

It’s now time to bring people to your business.

To build a loyal customer base, marketing your phone case brand is key. While some advertising strategies are expensive, others are much more affordable. You can post content on social media and not spend much. Or, you might try:

You can nurture your leads with email marketing. Your customers must opt in to your email marketing campaigns.

Influencer marketing is a way to get cases promoted by people you already trust. This will build your brand’s reputation and help you attract new customers.

Social media marketing using paid and unpaid campaigns. This will help you reach certain audiences like teens who are interested in phone cases that feature movies.